Below is the finished logo for Drax: The Cyborg Wars as well as the raw vector file for use in syndication and merchandise
Tag Archives: Marketing
Research Document for Drax: The Cyborg Wars
The Research Document for the “Drax: The Cyborg Wars” Logo is enclosed in the link below
Storyboard for Cereal Brief
The individual story board pages are assembled in order below.
Final Designs for the Hand Soap Label and Poster
When coming up with the design for my soap label, I researched other brand and their designs to see what conventions they used on their labels. I did this so that I could make a label that would be easy to read for someone who buys soap due to the familiarity of the design to other designs. Doing this I came to the conclusion to use a rounded edge square for the label, filling the space with the required information and some graphics relevant to soap and washing hands. I used a clean water graphic and a graphic of the ingredient being used in the soap, Aloe Vera, which is an appealing smelling soap for our target audience who are between 30-60 years old. I added a small bar at the bottom that has some more information about the soap while also capping off the label which makes it more visually appealing. I composed my palettes of Green, Blue and White, which most soap labels used due to their connection to water and cleansing herbs. I decided to make the soap an easy pump, as the target audience was comprised of older people who might prefer a soap that’s easy to use, as someone with frail hands or arthritis would find it hard to use a bar soap.
When designing the poster I wanted to keep the design similar to the soap so it was easy to make a relation between the two when looking for it in stores. I used similar graphics that were in the soap label design as well as a picture of the soap bottle itself so a customer would be able to easily find the soap, having previously seen it on the poster. I filled the bottom of the poster with plants to draw attention upwards and make it more visually appealing by bordering the lower edges.
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